This project focused on a brief from The One Club for Creativity, which challenged us to raise awareness of the United Nations Universal Declaration of Human Rights. Utilizing Google Fonts' extensive typography library, I developed a typographic-led campaign that emphasizes key articles of the declaration as a call to action for educating the public. The project consisted of three main aspects: social media, billboards, and a physical product—period underwear. This multifaceted approach ensured that we reached the right target audience with relevant information, particularly highlighting the intersection of human rights and women’s health. With the declaration available in over 500 languages, my design aimed to resonate with a diverse audience, encouraging individuals to recognize, protect, and advocate for these fundamental rights in their communities.
